For whatever my opinion is worth, I recommend this book for Pinoy Entrepreneurs to read – Blue Ocean Strategy (W. Chan Kim and Renee Mauborgne, Harvard Business School Press [2005], 240 pages), with the subtitle: “How to Create Uncontested Market Space and Make the Competition Irrelevant”.
In this book, Kim and Mauborgne distinguishes between a red ocean and a blue ocean: “Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence today. This is the unknown market space.”
We could say that the concept itself is not really revolutionary, as you could argue that it’s just another way of saying that the successful manager should create niches. The beauty of the book is its clear and simple explanation of the concept, complete with illustrations and analysis. (Read more about the Blue Ocean Strategy at Blog.Pinoy-Business.com)
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