It happens every election season. It happened in 2007, even before that, and it will happen again during the 2010 local and national elections. The revenge of the jologs is getting closer by the day.
The term “jologs” has been defined as “baduy, hindi maayos“. Some say “jologs” is derrived from the name of a teen actress who has (or had?) a unique fashion sense. Others say that “jologs” is derived from “dilis, tuyo, itlog” – the typical meal of the lower class. The term has evolved to describe the baduy, the underprivileged, the masa. This observation from the SunStar Online is relevant:
I initially thought this term ["jologs"] had something to do with fashion: a put-down for baduy people by people who thought they were fashionable. After more than two years in Manila, I have come to think that the term was coined by the educated middle-class and signifies the less-educated and poorer Manilenyos. The term that usually accompanies this, “conyo”, which many times sounds more derogatory than jologs, seems to mean the old rich. “Masa” seems to refer to the same people as jologs but it seems to have a more positive connotation and is worn like a badge of honor by them as well as by socialist types.
Indeed, “jologs” is arguably synonymous with “masa”, which comprises the huge majority of the Philippines’ voting and non-voting population.
During elections, the jologs and the masa are the king. People, particularly candidates, who would ordinarily cringe at the thought of being branded as “jologs” would now willingly associate with them.
It’s sometimes “in” to be jologs.
Long live the jologs!
